For decades, lip balm meant Chapstick. It was a name synonymous with lip balm, and it was what customers looked for when they went shopping for lip balm. The little cylindrical tube in the original or wild cherry. Seven years ago, round orbs of lip gloss hit the market and took over. Slowly, they took over the shelves of major stores, like Well, Walgreens and Target. With wild flavors, like honeydew and grapefruit, it is no wonder why EOS lip balm quickly took over s stagnate market.
The lip balm products from Evolution of Smooth (EOS) popped up all over Facebook and Fashion magazines, in the hands of celebs like Kim Kardashian, and become the runner up lip balm to Burt’s Bees. Currently according to evolutionofsmooth.ca, over 1 million units of this lip balm are sold per week and the numbers are increasing. There is a demand for natural and organic products from customers, and that is EOS specialty. The profits in this category are expected to increase to 2 billion by 2020.
Sanjiv Mehra is a co-founder and managing partner. Mehra spent most of their career in pre-packaged consumer goods, like PepsiCo and Unilever, and he joined forces with Jonathan Teller and Craig Dubitsky to “shake up the beauty aisle.” They felt like many of the products on the market were exactly like Chapstick and looked like them too. They wanted to create an innovative lip balm for women and started to rethink it from the ground up. They wanted a lip balm to engage as many of the five senses, which meant touch, smell, taste, and sight.
EOS created innovations in the market and continue to innovate the lip balm market as they change their product line to meet their customer’s wants. They found a market that needed to change. Visit evolutionofsmooth.ca to view all the products EOS has to offer.