Adam Goldenberg’s Vision for Fabletics

Fabletics isn’t a new name, but it’s really a household name. The subscription-based online retailer is making a new move, and it’s one that could reap big rewards for Kate Hudson. As the spokesperson for Fabletics, she is the face of the future for the fitness conscious. The brand itself is a big deal for the company, the baby of co-Founder Adam Goldenberg.

While the online sensations has been doing quite well, this retailer is far from done. In fact, Fabletics is now planning to open nearly 100 stores across the country in the next three to five years. Just before spring of 2016, the brand was celebrating the opening of store number seven on entrepreneur.wiki. This is a big deal for those who are in love with the fitness yet fashion conscious.

This is great news for those who want to try on the clothes in person rather than look at them online and make their selection on crosscut.vc. The thought process behind the brick and mortar stores is that the employees will be able to help steer shoppers toward the brand and the subscription service that their original business model encourages. The bonus of the subscription is discounted outfits.

The company still promotes the first outfit is available for just $25, and some of the subscriptions are designed to give them a customizable shopping experience with fashion tips and more. Customers love the program, and for the busy entrepreneur or stay-at-home-parent, this service is a dream. It’s pretty amazing that one could have their wardrobe delivered, right?

The business doesn’t come without its typical challenges that any business would face, but Goldenberg and his partner Don Ressler strive to improve upon customer service and their additional offerings with the program. Today, the company brings in millions in revenue and is growing every day with more offerings and more satisfied customers.

Goldenberg had a passion for entrepreneurship from the age of 15 and was able to sell his first business before he graduated from high school. Goldenberg and his partner Don Ressler met in 2006 when they were both working with Intermix Media. Ressler and Goldenberg launched JustFab together in 2010, and have continued to work together since that time.