Affordable activewear was the reasoning behind Fabletics according to founders, Don Ressler, Adam Goldenberg and Kate Hudson. The growing company, which was founded in 2013 has announced it will be opening physical store locations, according to a Racked article. The company has opened six stores already with a seventh planned for spring and plans to open up to 100 more in three to five years. The six already open locations are in Bridgewater, New Jersey; Cincinnati, Ohio; Columbia, Maryland; Newark, Delaware, St. Louis, Missouri and Woodland Hills, California. Physical locations allows Fabletics’ customers to try on the great activewear they see online and part of the shopping experience includes possible inclusion into the subscription service if a customer opts to become a VIP member.
Fabletics subscription service sends members a fantastic new work out outfit every month for a low price of $49.95. First-time users will get an outfit starting at $25 and then opt into to subscription service from there. First-time users take a lifestyles survey to find out what their style and needs are. Then each outfit for the duration of the subscription service is handpicked based on the users profile, according to the Fabletics website.
The service has received great reviews including one by The Krazy Coupon Lady. The review underlines the benefits of joining, which include great outfits at a fantastic quality for less. According to the reviewers, it is worth the try just for the $25 first outfit and even the almost $50 every month is worth it for the quality of clothing users receive. For some the thought of recurring credit card charges is frightening, but it is just as easy to cancel a months order if users are experiencing financial hardships. Members only have to login and cancel the months order by the fifth of each month. Members also do not have to worry about receiving an outfit they might not like since each order has to be approved before being shipped. If the member wants something different, the amount charged to their card will appear as a credit on their account allowing them to pick out any other outfit they might like better. Fabletics also has a generous return policy offering free returns for store credit or exchanges and a low $5.95 restocking fee for refund returns. Canceling the service is also easy, according to The Krazy Coupon Lady review; members just have to call 1-844-322-5384 to talk to a representative and opt-out.
The company has grown greatly since its inception in 2013 and has offered a men’s line of clothing as well since 2015. With the exceptional growth, the company plans on revamping its customer service technology. Currently, Fabletics ships out more than 800,000 outfits a month.