Millions of people think about following their dream and starting their own business. However, few really take the initial steps to make their dream a reality. Doe Deere is one successful woman that has achieved success by following her own set of rules. Doe Deere is the CEO of Lime Crime. Lime Crime is a cosmetic company that believes in creativity and originality. The wild and out of this world colors are primarily for anyone that believes they are like the unicorn. The unicorn is different and loves being different. Doe Deere still loves breaking all the rules, especially makeup rules.
Everyone knows that Doe Deere is a real success story. The entrepreneur was born in Russia. She grew up in New York City. She always had a fascination for colors and makeup. Doe Deere always believed that makeup was meant to do more than merely enhance your looks. She believed that makeup should express your own uniqueness and creativity. In addition, she believes that you should forget about following rules. Break the rules and create your own individual look. For example, today you might want to mix hot pink lips with flaming purple eye shadow. Tomorrow bold red lips and crimson eye shadow. This philosophy led to her developing her own line of makeup back in 2008.
Doe Deere is one woman that started out with a unique idea. Her business rose from a meager beginning to the heights of success. Deere supports other female entrepreneurs. She would like to inspire more women to start their own business. Doe Deere likes to speak on the subject frequently at public events. Doe Deere also believes in giving back. She likes to serve as a mentor to other aspiring women entrepreneurs. She also communicates with other women entrepreneurs via social media sites like Instagram.
New Business Trends
Thanks to the Internet, women are able to do it all. They are able to start a business with minimal investment. They are also able to work out of the home and run that business over the Internet, while taking care of a family. E-commerce is an excellent way to attract new customers. People find that it is easier and more convenient to shop online. Lime Crime was one of the first cosmetic companies to demonstrate that women were interested in buying cosmetics over the Internet. It did not take long for other makeup companies to follow Lime Crime’s lead. Lime Crime is still a leader in e-commerce selling. Doe Deere truly believes e-commerce is the new business trend for not and the future.
Doe Deere’s Advice
Doe Deere has plenty of advice for new women entrepreneurs. No guts, no glory. Don’t hold back. Follow your dreams. Sometimes, it is best to go with your gut feeling, instead of following the crowd. She also states don’t do anything, unless it feels right for you. Now, that is one piece of advice that Deere followed through her online business career and her personal life.